We help teenagers find their purpose before the world convinces them they don’t have one.
Physical cards they scan with their phone. Digital experiences that meet them where they already live. A methodology — the 7 Teachings — that has already changed lives across the US and Brazil. And a real-time counter tracking every single moment someone sees something in themselves they didn’t see before.
OUR MISSION
We help people find their purpose through the 7 Teachings — a step-by-step framework for discovering what you’re here for. Become dangerously good at it, logging every spark of growth and then give the same gift to others who need it most.
OUR VISION
A world where finding your purpose is — as universal as learning to read.
MOONSHOT
100 million transformations through the 7 Teachings by 2040.
How do we do that? Here’s the Mechanism behind it:
Find your purpose.
Through the 7 Teachings — a step-by-step framework for discovering what you’re here for.
Prove it.
The Atom Log — every spark of growth captured, witnessed, counted. No effort goes unseen.
Give the same gift to others.
The Contribution Engine — connecting what you’ve become to the people who need it most.
Close the gap between a life of direction and a life of drift. The distance between those two outcomes is almost always one person and one system arriving at the right time. We are that person. We are that system.
Harmonize humanity — through education, love, and kindness.
Why me.
I lived both sides. The kid with someone, and the kid with no one. I lost my faith, my identity, and my brother. I rebuilt from zero, codified the path that saved me, and turned it into a system anyone can walk. Nobody else in this space carries this story and this methodology in the same body. The credential is not a degree. The credential is a brother-shaped hole in a family and an organization that grew in its exact dimensions.
Why this.
Every other approach either tells people what to become or leaves them alone with a journal. Career counseling serves the economy. Therapy serves the wound. Neither serves the fire. The 7 Teachings serve the fire. They are the first methodology designed to produce the moment of self-recognition reliably, and to capture proof that it happened. That approach does not exist at scale anywhere on earth.
Why now.
The crisis is here and accelerating. Teen purposelessness, anxiety, and suicide are at historic highs. Meanwhile, NFC technology, mobile-first learning, and AI-assisted delivery make it possible for the first time to reach teenagers at scale without requiring a classroom. The infrastructure that needed to exist yesterday — we’re building today.
Why at all.
Because Tolik didn’t have it. Because I almost didn’t survive without it. Because right now, somewhere, a teenager with everything inside them and nothing around them is making a decision about whether any of this is worth it. And the answer to that question should never depend on the accident of who happens to show up.
What we believe. How we operate. No exceptions.
Regularly ask ourselves: How do we show up for as many people as possible, as early as possible, in a way that makes their efforts visible and their potential undeniable.
The atom (our smallest metric of success) is when someone sees in themselves a newfound power — clarity, capability, contribution — they haven’t yet seen before or believed in. That’s how we know it’s working.
Show up for others, until they can show up for themselves — making their efforts visible and their work count. Making sure they can see it.
The people behind the mission.
Founder & Executive Director
I’ve spent the better part of a decade building things that teach people — at volumes most educators would find slightly indecent.
Ten million engineers at Polygon Labs. Five million families at TAL Education. Several thousand managers at SAP who, I’m told, still reference the frameworks I built, which is either flattering or an indictment of what came after me — I choose to believe the former.
The completion rates were triple the industry average. Not because I’m particularly brilliant — though I wouldn’t argue the point strenuously — but because I learned something early that most curriculum designers never figure out: people don’t finish things that weren’t built for them. They finish things that see them. That’s not pedagogy. That’s architecture. And it’s the same architecture underneath the 7 Teachings.
The difference is that at Google, the stakes were quarterly performance reviews. Here, the stakes are a sixteen-year-old who can’t breathe over a college essay. I find the second problem considerably more interesting.
Facilitator & Content Lead
When Elly arrived in Florianópolis, she was floundering. New to the city, not fully believing in her own skills or potential, she was taking whatever odd jobs she could find. The kind of work that pays the rent but quietly erodes something harder to name — the sense that you were built for more than this.
Then she connected with COE. She couldn’t leave her house the first day. She didn’t have a working phone. The fear of showing up unprepared was enough to paralyze her.
Izzy removed the barrier. Covered her phone. Covered her transport. Made it possible for her to simply show up. Everything that followed began with that single gesture.
Elly lit up. She helped arrange professional media equipment, coordinated camera operators, managed filming, and learned DaVinci Resolve in a single week to help deliver the final cut of The Redemption Film.
A woman who couldn’t leave her apartment became the producer of a film. That distance — from paralysis to production — is the distance COE exists to close.
Advisor
Pioneer of psychoneuroimmunology. Author of The Stress Recovery Effect. Former researcher for the Office of Naval Research. A man who has spent his life studying how the brain communicates with the body — and what happens when that communication breaks down under stress.
When Dr. Hall connected with Izzy, the relationship didn’t flow in one direction. Izzy helped Dr. Hall use AI to synthesize his entire life’s work — decades of research, discoveries, and adventures — into a comprehensive legacy book. For a man who had spent a lifetime generating knowledge, the ability to finally consolidate it was transformative.
From that place of collaboration and mutual respect, Dr. Hall saw clearly what Izzy was building with COE. He endorsed it — fully, without reservation.
“To my friend Izzy, who has an extraordinary ability to synthesize information and translate it into powerful systems. All the best — Nick”
In their own words.
Izzy Kiver — Founder
COE is the debt I intend to repay for the rest of my life. My brother held the line until I was strong enough to stand on my own. Now I hand that same gift — perspective, presence, the ability to see yourself from an angle of love rather than fear — to teenagers who are losing themselves the way I was losing myself. Seven teachings. Seven weeks. Tools they’ll carry for the rest of their lives.
Elly Rezende — Facilitator
COE found me when I couldn’t find myself. I was paralyzed — literally couldn’t walk out my door. Someone showed up and removed the barrier, not with a lecture, but with an act of belief. That single gesture unlocked everything. Now I get to be that person for someone else. That’s what COE means to me — the proof that genius is never created from nothing. It is uncovered. Cultivated. Set loose.
Verified nonprofit status. Audited financials. Full accountability.
501(c)(3) Status
Registered nonprofit organization.
EIN: 92-2455469
GuideStar Gold
Gold Transparency status on GuideStar/Candid.
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Partnered with GoodStack for nonprofit technology.
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Our organizational bylaws and governance documents.
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2025 Financial Summary — $138,000 Inbound (Services & Donations)
January 2019
Organization Founded
CoveOfEdu established with mission to help teenagers find their purpose through structured presence and mentorship.
June 2022
Incorporation
Incorporated as a nonprofit corporation in the State of Florida.
October 2022
501(c)(3) Application Filed
Submitted Form 1023 application for federal tax-exempt status to the IRS.
March 2023
501(c)(3) Status Approved
Received IRS determination letter granting 501(c)(3) public charity status.
December 2023
First Form 990 Filed
Filed annual information return with complete financial transparency.
Ongoing
Compliance Maintained
Continuous adherence to all federal and state nonprofit regulations.
✓ IRS Compliance
✓ State Compliance
✓ Best Practices
Now It’s Your Turn.
The counter is live. It’s climbing. Come see it.